It is vital for any organization that is looking to recruit and retain top Millennial talent, to have a clearly defined and articulated Brand Purpose. That doesn’t sound like too much to ask for, right? An organization that fosters meaningful connections and leads with purpose! This generation is in search of that seemingly elusive treasure chest that is filled will purpose, leadership and meaningful connections. That’s the pot of gold that Millennials are searching for. The important thing for an organization though, is to know its reason for being, and to stay true to that purpose. Sometimes its just not the right reason, or the right fit and that’s okay. In all fairness, this frequency of turnover is not all because the company does not provide a reason to be a part of the organization. The average time on a job for Millennials is approximately 3 years. So again I ask… You can’t give them ONE reason to stay? Not one? But based on the rate at which they are leaving organizations and changing jobs, employers don’t seem to be able to give them that reason. Millennials are looking for a reason to stay. Here we are 20 years later and I see an entire generation of young professionals silently singing their own version of Tracy Chapman’s hit. I always remember thinking to myself whenever I heard that song C’mon dude – you can’t give her ONE reason to stay?!… Not one?

It was one of her biggest hits during the mid 90’s. Some of you may remember these lyrics from that Tracy Chapman song from back in the day. “Give me one reason to stay here, and I’ll turn right back around”.